Thalía Sodi, the global superstar singer, songwriter, author and entrepreneur will partner with AFM once again for a brand-new campaign titled, “Salud, Ejercicio y Grasas Buenas” con Thalia, meaning “Health, Fitness & Good Fats” with Thalia. Thalia’s Spanish channel will be centered around health, wellness and ways to incorporate the heart-healthy fruit into diet and exercise routines. Thalia’s Avocado Nation Studios content series is an extension of a partnership forged last year with her brand, “Cooking Healthy with Thalia,” a consumer program that promoted the positive impact avocados have as part of a healthy diet.
“Avocados are a staple in my diet and overall lifestyle, and I am thrilled to work with Avocados From Mexico once again,” said Thalia. “After the challenges of the past year, health and wellness are more important than ever. Adding avocados, which have good fats and nearly 20 vitamins and minerals, into the mix makes it fun and delicious. I can’t wait to show viewers my tips and tricks for healthy eating with Avocados From Mexico!”
Thalia leads a roster of top content creators that have partnered with Avocados From Mexico to develop various videos that both entertain and educate audiences about avocados. Deborah Berebichez, the first Mexican woman to graduate from Stanford University with a PhD in Physics and a data scientist, TV host, educator and entrepreneur, explores the science of avocados. Instagram darlings Mila and Emma Stauffer have a channel detailing their adorable adventures with AFM, while Ally Brooke of the girl group Fifth Harmony takes viewers along with her for a virtual tour across the U.S. Additionally, AFM has partnered with Atlas Obscura to produce humorous and unique videos such as a parody of reality dating shows and an avocado fashion show.
“We’re proud and thrilled to be working with Thalia again and to add these influencers to the AFM family,” said Ivonne Kinser, Head of Digital Marketing and e-commerce at Avocados From Mexico. “Thalia is admired by Hispanic audiences for her music and healthy lifestyle, so we could not imagine a better spokesperson to promote the positive impacts avocados have on health and wellness to our Hispanic consumers. Given her heritage and longtime love of avocados, Thalia fully embodies the essence of our brand.”