Loren Ridinger & Thalía Sodi debut their first beauty collaboration with a limited edition Thalía X Motives® Viva Eye & Cheek Palette (Press Release)
Loren Ridinger, founder of Motives® Cosmetics and Senior Executive Vice President of Market America, is thrilled to announce a fabulous new partnership with international sensation and Latina powerhouse Thalía. The Thalía X Motives Viva Palette* is inspired by the modern, feminine and young-at-heart personality of Thalía, the Queen of Latin Pop herself, and invites beauty lovers to Viva la Vida, or Live your Life.
This exclusive, limited-edition palette features eight of Thalía’s can’t-live-without shades ranging from everyday mattes to incredibly creamy high-shimmers with bold color. For a total, glam look, the palette also features a universal contour, blush, and highlighter. Worn wet or dry, the palette’s eyeshadow shades offer a high color payoff, impeccable color retention, and are resistant to flaking and creasing.
“Thalia and I have become very close friends. I’ve always been struck by how she is so full of life, so we decided to collaborate on an exclusive, limited-edition palette with statement-making colors to spark celebration”, said Ridinger. “We hope that the palette will inspire women of all ages to have fun and live life to the fullest.”
Singer, songwriter, actress, entrepreneur, and fashion designer Thalía Sodi was born a performer. Known both as the “Queen of Telenovelas” and the “Queen of Latin Pop”, she is one of the best-selling Latina artists of all time and is recognized and adored around the world. Thalía connects with fans through her music, acting, writing, and product lines, including her latest hair and fragrance lines, which are designed for the modern woman and embody the confident, feminine and full of life spirit that inspire women everywhere.
“I couldn’t be more excited to share the Thalía X Motives Viva Palette with the world”, said Thalía. “This palette has some of my favorite shades, perfect for creating understated beauty or super star glam, so everyone can find a look that lets them shine!”
Tommy Mottola, entrepreneur and legendary entertainment and media mogul, said “we are thrilled to tap into the well-oiled marketing machine that is Market America | Shop.com and know that it will help us to penetrate the Latin/Hispanic market globally with this amazing collaboration.”
The limited-edition, must-have Thalía X Motives Viva Palette will make its world debut at the 2020 Market America | Shop.com World Conference (MAWC 2020) on Thursday, February 6th at the American Airlines Arena in Miami. Every year, MAWC unites thousands of global entrepreneurs (UnFranchise® Owners) to discuss updates to the company’s signature spending-into-earnings conversion program, the Shopping Annuity®, and share the hottest new products from Market America.
Founded in 2008 under parent company, Market America, Inc., Motives by Loren Ridinger is a luxury cosmetics brand created so every person, on any budget, can enjoy high quality, custom-formulated cosmetics that enhance true beauty and help nourish the skin. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Motives offers a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Moisture Rich Lipsticks, allowing anyone to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price.
Thalía is a superstar singer, songwriter, entrepreneur, philanthropist, actress, fashion designer and digital influencer. She rose to fame after starring in various telenovelas that have been translated into several languages and have aired in more than 180 countries with a viewership of more than two billion people worldwide. She has had 29 Top 10 singles, 15 of which went to No. 1 and has sold more than 50 million records, making her one of the bestselling Latina artists of all time. Her most recent album, Valiente, features four hit singles and was certified platinum by the RIAA.
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 5,000 freestanding stores and shop-in-shops around the world.