Today, Spectrum Brands, owner of LumaBella™ innovative haircare tools backed by science, announces the official launch of its Smarter Technology, Better Beauty campaign. Spectrum brings on Thalía Sodi, world-renowned singer, songwriter, and entrepreneur as its celebrity beauty ambassador for the year.
“The Smarter Technology, Better Beauty campaign is an incredible platform for these innovative products. I always bring my A-game when it comes to my hair, and I trust LumaBella™ to make me look and feel beautiful”, said Thalía Sodi, LumaBella™ Brand Ambassador. “The new Keratin Touch Wand is my absolute favorite!”
The full year campaign features micro-influencers to integrate LumaBella™ into the conversation. Using hashtag LumaBellaBeauty, micro-Influencers will create content from their first-hand experiences and post to their channels.
The Smarter Technology, Better Beauty campaign will reinforce the efficacy and benefits of the Keratin Micro Conditioner technology infused within the new LumaBella™ Keratin Touch Family of products.
LumaBella™’s Micro Conditioning Technology includes a combination of ceramic with keratin protein to help reduce frizz, breakage and ensure a healthy shine. The Keratin Micro Conditioning Technology provides next generation technology for healthier looking hair.
Each of the four new products includes these proprietary micro-conditioners that allow styling without damage. The range includes…
- Keratin Dual Touch Styler
- Keratin Touch Wand
- Keratin Touch Curling Iron
- Keratin Touch Dryer
The LumaBella™ Keratin Dual Touch Styler can curl or straighten your hair, and offers innovative features that help prevent heat damage. From its keratin micro-conditioner infused ceramic plates to the embedded heat sensor, this styler gives you great results while looking out for your hair.
The LumaBella™ Keratin Touch Wand offers Keratin Conditioning and Enhanced Control. Micro-conditioners emit evenly during styling, and the Titanium and Ceramic Barrel heats up fast to set in long lasting curls. You can choose from five heat settings, including the Pro+ Heat setting, which heats the curling iron to the ideal 365°F for healthy styling.
The LumaBella™ Keratin Touch Curling Iron gives you total control to create gorgeous curls and volume. Micro-conditioners emit evenly during styling, and the Titanium and Ceramic Barrel heats up fast to set in long lasting curls. You can choose from five heat settings, including the Pro+ Heat setting, which heats the curling iron to the ideal 365°F for healthy styling.
The LumaBella™ Keratin Touch Dryer features an Ion Generator and Conditioning Technology for fast, healthy drying. The ceramic coating on the dryer’s grill produces infrared heat for gentle styling and drying. Plus, with three heat settings and two speeds you can find the performance you prefer for your hair type.
ABOUT SPECTRUM BRANDS HOLDINGS
Spectrum Brands Holdings, a member of the Russell 1000 Index, is a global and diversified consumer products company and a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents and auto care products. For more information, visit Spectrum Brands.
Thalía is a superstar singer, songwriter, entrepreneur, philanthropist, actress, fashion designer and digital influencer. She rose to fame after starring in various telenovelas that have been translated in several languages and have aired in more than 180 countries with a viewership of more than two billion people worldwide. She has had 28 Top 10 singles, 15 of which went to No. 1 and she has sold more than 45 million records, making her one of the bestselling Latina artists of all time. She has also received two Latin Billboard awards and several Premios lo Nuestro and Premios Juventud awards and was recognized in 2013 with a star on the Hollywood Walk of Fame. She has been named one of People Magazine’s Most Beautiful (Los Más Bellos) a record nine times and one of the top 25 most powerful Latinas by People en Español.
ABOUT AUTHENTIC BRANDS GROUP
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,600 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. For more information, please visit ABG-NYC.