Kenmark unveils new booth at VEE, Thalía makes an appearance

The Kenmark Group will unveil a new tradeshow booth at Vision Expo East to commemorate their 35th anniversary with a ribbon cutting ceremony on Friday, March 23 at 10:00 a.m. at Booth 3732.

“This new booth is a reflection of Kenmark’s future direction in the optical industry”, said David Duralde, VP of creative development at Kenmark. “It presents a clear message to eyecare professionals using impactful graphic imagery and product displays that Kenmark has the fashion brands consumers want.”


The new design is modern, open and reflects a new corporate identity for the Kenmark Group, which also includes a new company logo, advertising campaign and redesign of its website. Featuring a white color scheme, the booth is equipped with contemporary furniture and interactive stations, showcasing oversized graphics, lighted product displays and mirrors for customers to engage themselves in Kenmark’s product and business opportunities. The booth also contains five 12-foot walls throughout the area featuring product and model imagery for the fashion brands at Kenmark. Guest will be entertained with music, brand videos and an interactive video screen projecting images of customers wearing Kenmark’s product.

On Friday, March 23 from 1:00 – 3:00 p.m., guests to the new Kenmark booth will also be treated to a special appearance by international star, Thalía to promote her 2007 Eyewear and Sunwear collections. Thalía will be available to meet customers and sign autographs for those who sell both Thalía and Thalía Girls Eyewear collections.