The hottest name in Latin pop is now the hottest name in eyewear. Thalía brings her passion and zest for life to the optical industry with unique and exciting frames in both ophthalmic and sunwear.
Kenmark Optical has signed a licensing agreement with the Internationally renowned Latin singer/actress, Thalía. Kenmark is set to design, manufacture, distribute and market her new line of eyewear. “This is a fabulous opportunity for me to bring my love of fun and fashionable eyewear to the world”, says Thalía.
“It also fills me with much pride to know that the collection is being created with my Latin American community in mind.” Born in Mexico, Thalía has been gaining legions of fans and conquering audiences worldwide at a record pace with her acting career in the most popular Latin soap operas, and recently with her multi-platinum selling album Arrasando.
Recognized at this year’s Latin Billboard Awards held in Miami, she was honored with the first ever Premios Estrella (Star Award). For President George W. Bush, Thalía performed traditional Latin folk music in the first annual 5 de Mayo celebration in Washington, D.C. With her more frequent demanded appearances in the U.S., and her recent marriage to Tommy Mottola, Chairman and CEO of Sony Music, Thalía has been spending more time in the States and has plans to release an English-language album sometime in 2002.
“Thalía exemplifies style, confidence, and glamour. And as a leader in all she does, now is the time for her to launch into new markets. Kenmark is thrilled to be a part of the Thalía sensation”, states John Justice, Vice-President of International Sales. “Her beauty and sex appeal will be reflected in each piece of eyewear developed for the Thalía Eyewear Collection.”
The agreement gives Kenmark worldwide rights to both her ophthalmic and sunwear collections. The lines will debut at Opti-Mexpo in early 2002 and will offer playful and exciting styles aimed at the 15 to 25 year old female.
The eyewear has been developed with Mexican-born singer/actress Thalía, who has garnered worldwide attention with appearances in popular soap operas and with a multi-platinum album, Arrasando. She is broadening her international appeal by releasing an English-language album this spring and starring in a Dr Pepper commercial in the U.S.
“Working with Thalía has been amazing”, said David Duralde, director of product design for Kenmark. “Thalía is electric, and her collection is a gift to fans and all young women who live life vibrantly and passionately.”
The new Thalía collection offers 17 ophthalmic frames and nine sunwear styles, its target audience is young women aged 15 to 25. The collection includes both metal and plastic styles in youthful, contemporary eyeshapes with smaller eyesizes, in a broad palette of vibrant colorations such as cinnamon, raspberry, and shiny gold, most ophthalmic frames have soft pvc nosepads. The sunglasses offer coordinating lens colors.
The new ophthalmic styles are priced to the dispenser at $34.95 to $53.70, the sunwear styles at $41.20 to $47.95. Each Thalía style, available worldwide, comes with a case and is covered by a three-year warranty.